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Tanya Dernaika, Mia Moussa, Pablo Maldonado to lead Fraser creative agency in Dubai

Fraser is a Berlin-headquartered independent, creative agency shaped by culture, which has opened a branch in Dubai, and has serviced global clients such as UBS, Ferrari, Commerzbank, and Bosch, among others.

From left, Tanya Dernaika, Managing Director of Strategy Creative at Fraser; Account Director, Mia Moussa; and Managing Director Pablo Maldonado

Six years after its founding, Berlin-headquartered creative agency Fraser has opened a branch in Dubai. The move is part of the independent, owner-managed German agency’s international expansion, following openings in Zurich in 2023 and Cape Town earlier this year.

The Dubai branch will be led by Managing Director of Strategy Tanya Dernaika, Creative Managing Director Pablo Maldonado, and Account Director Mia Moussa.

A Lebanese native like Moussa, Dernaika is a strategist w


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