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Anup Oommen
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Tanya Dernaika, Mia Moussa, Pablo Maldonado to lead Fraser creative agency in Dubai

Anup Oommen
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Fraser is a Berlin-headquartered independent, creative agency shaped by culture, which has opened a branch in Dubai, and has serviced global clients such as UBS, Ferrari, Commerzbank, and Bosch, among others.

From left, Tanya Dernaika, Managing Director of Strategy Creative at Fraser; Account Director, Mia Moussa; and Managing Director Pablo Maldonado

Six years after its founding, Berlin-headquartered creative agency Fraser has opened a branch in Dubai. The move is part of the independent, owner-managed German agency’s international expansion, following openings in Zurich in 2023 and Cape Town earlier this year.

The Dubai branch will be led by Managing Director of Strategy Tanya Dernaika, Creative Managing Director Pablo Maldonado, and Account Director Mia Moussa.

A Lebanese native like Moussa, Dernaika is a strategist w


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Tags:Benjamin BaumannBoschComdirectCommerzbankcommunication servicescreative agencyDigital AgencyFerrariFraserGreyHavas Middle EastMia MoussaNY PizzaOgilvyPablo MaldonadoPublicisOneSelectaTanya DernaikaUBS
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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