Consumer intelligence platform Talkwalker announced its launch of Forecasting, an industry first in predictable analytics that would enable brands to foresee changes in consumer behaviour and identify new trends up to three months in advance.
“Forecasting will allow brands to predict how topics, trends, and campaigns will change over 90 days, allowing them to quickly adapt their communications to be more impactful. This will enable brands to be less reactive and more proactive – ensuring their strategies are efficient and profitable,” said Talkwalker in a statement.
“Imagine how powerful your business would be if you already knew what will be trending next month,” said Lokdeep Singh, Talkwalker’s chief product & technology officer. “You’d be able to create more engaging campaigns, develop timely products that meet clients’ needs, and deliver more personalized customer experiences. And that’s just what Forecasting brings. It’s a game-changer that will help our clients when planning their business strategies, arming them with future insights based on past consumer trends. This is just the start of what we plan to do with predictive analytics. Our mission is to steer businesses toward making data-driven business decisions that’ll drive sales and revenue, based on the data of yesterday, today, and tomorrow, powered by our Blue Silk™ AI technology.”
“Talkwalker first introduced visual analytics and AI-powered sentiment analysis. Predictive consumer intelligence will be the next standard, enabling brands to build business strategies not just on current consumer trends, but on the trends of the future. This will revolutionize businesses, as they deliver products that consumers want before they know they want them,” further clarified the statement.”
“This pioneering development is thanks to Talkwalker’s continued focus on artificial intelligence innovation. With over 12 years of development, Blue Silk™ AI provides users with the latest consumer intelligence analytics, enabling cleaner data, and richer insights, with a solution tailored for each client,” they added.