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Take an emotional journey through the legendary John Lewis Christmas ads

Campaign recaps more than a decade of creative excellence.

Give a little love: John Lewis and Waitrose’s’ 2020 Xmas ad

John Lewis and Adam & Eve/DDB’s seasonal ad offerings have arguably driven the Christmas ad bonanza since they first arrived in 2009 – despite the mumblings of detractors in recent years. Since then Lewis has created iconic Christmas ads, that are highly anticipated each year.

Which one is your favourite?
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2020: ‘Give a little love’
The film takes a different style with nine different vignettes and animations instead of


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