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influencer content creator economy

GCC creator economy grows 74% in 2 years to 263,000 influencers

Shaping the future of brand storytelling

Predictions 2025: The year ahead for influencer marketing

Taqeef 24 for 2024 campaign

Taqeef details impact of ’24 for 2024′ multi-channel campaign

YouTube Shorts introduces new tools to inspire content creators

YouTube set to generate $30.4 billion in ad revenue this year

Diversifying the social media strategy

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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Snap Case Study – Level SHoes

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