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Abu Dhabi-based marketing company Multiply acquires stake in US digital advertising firm Yieldmo

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Key insights on YouTube advertising from industry leaders

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The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

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Squatwolf kicks off Dubai store with squat challenges and activations

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