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$FGC Saudi National Day campaign TBWA\RAAD$

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

Coca-Cola

Coca-Cola marks 95th Saudi National Day with symbolic special limited edition can

Mastercard on building brand value through the Esports World Cup

Jameel Motorsport EWC activation

Jameel Motorsport on bridging racing and gaming at EWC 2025

SPANDY launches to combine global creative talent with MENA cultural storytelling

Lucrezia Di Francesco, Advisor to the Saudi Government

How tourism is powering a new era in Saudi Arabia

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.

UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

Saudi Signs Media and Rotana Signs awarded Riyadh Metro carriages digital screens

Mariagrazia Deangelis on the future of marketing in Saudi

Industry Snapshot: The future of marketing in Saudi Arabia

1 … 3 4 5 … 10

Page 4 of 10

THE WORK

Spotify has launched Your Summer Persona in Egypt, a personalised in-app experience that matches listeners to a summer identity

Spotify’s ‘Your Summer Persona’ gives Egyptians a personalised summer

Qiddiya

Brands Creative Featured Insights News The WorkJul 23, 2026

Shantelle Nagarajan

Qiddiya City launches ‘Powered by Play’ brand platform

Saudi a

Advertising Creative Featured Marketing Social Media The WorkJul 21, 2026

Shantelle Nagarajan

Saudi Arabia makes the World Cup’s hydration break a real-time marketing platform

IKEA discount

Advertising Creative Featured Marketing The WorkJul 20, 2026

Shantelle Nagarajan

IKEA Alsulaiman turns a football tactic into a ‘Flat Out’ discount campaign

Spotify's Guest List featuring Chef Kelvin Cheung blends music, food and storytelling, bringing Spotify Premium features to life through a supper club.

Featured Marketing The WorkJul 20, 2026

How Spotify turned guest list into a premium supper club experience

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