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Localisation: From preaching to living for Ramadan and beyond

Abdullah Alliefan, Social Media Manager, Hashtag Middle East

Power of social media in shaping Saudi consumer behaviour

UGC is chess, not checkers

YouTube Connected TV CTV

UAE, Saudi, Qatar viewers shift to watching YouTube on Connected TV

Kris Fade, Founder of Fade Fit and presenter on Virgin Radio

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Nivea Sun adjusts exposure levels with latest campaign

Pizza Hut accepts TikTok trends as form of payment

Adidas launches “I’m Possible” campaign in the Middle East

THE WORK

New Balance Ramadan

New Balance leverages experiences to launch Ramadan collection

Richmind

Advertising Featured Marketing The WorkFeb 19, 2025

Shantelle Nagarajan

Richmind disrupts real estate advertising with Zaha Hadid sketch

Harley-Davidson FP7 McCann Health prostate cancer campaign

Advertising Creative Digital Featured Marketing Media The WorkFeb 19, 2025

Harley-Davidson helps men face cancer screening stigma with ‘manliest’ campaign

Super Bowl Ads

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkFeb 18, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Century Financial

Advertising Creative Featured Marketing The WorkFeb 17, 2025

Shantelle Nagarajan

Century Financial helps traders ‘Make Friends with Market Trends’

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Aleph celebrates its 20 year anniversary

Feb 10, 2025

Mercedes-Benz gains more than 6.5m views with Lego, influencer collaboration

Feb 12, 2025

Top 10 Super Bowl 2025 advertisements ranked by Middle East creative leaders

Feb 18, 2025

Publicis Sapient appoints Co-Heads of Financial Services for the MENA region

Feb 17, 2025

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