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From left, seated: Abdulaziz bin Musaed AlSulaim, Chief Executive Officer of Cultural Assets Group; and Mo Isap, Chief Executive Officer of IN4 Group; sign the agreement in the presence of (standing) Abdullah Al-Zamel, Chairman of the Cultural Assets Group. Saudi

Cultural Assets Group, IN4 Group launch JV to train Saudi youth in creative tech

Virginia Ocampo, Director of Global Strategy at Spiro

Podcast: Spiro’s Virginia Ocampo: ‘Move from events to strategic experiences’

Advertima Publicis Media

Advertima, Publicis Media join forces for unified, omnichannel retail media buying

Columbia University

Columbia University, APCO partner with for comms training in MENA

$TBWA\RAAD D&AD learning$

TBWA\RAAD and D&AD offer hands-on learning to re-ignite creative careers

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

MCN Academy

MCN Academy reveals second cohort of Saudi Graduate Programme

HIba Hassa

Predictions 2025: The year ahead for upskilling

Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe Middle East and Turkey

Publicis Groupe’s Tahaab Rais reveals ‘a hidden strength’

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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