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Here are the speakers for Campaign Saudi Briefing: Media and Marketing 2024

Nimo Awil, Creative Director, Forsman & Bodenfors, and 2024 Jury President at the African Cristal Festival

Creativity at the African Cristal Festival – a continent of original storytellers

Baby Boomers digital media habits

Marketers fail to cope with digital habits of world’s wealthiest generation

The MENA Power List 2024: Saudi Arabia – The powerhouse of innovation, creativity and culture, by MMS’s Ahmed Al Sahhaf

Taqeef 24 for 2024 campaign

Taqeef details impact of ’24 for 2024′ multi-channel campaign

Saudi Pro League, TikTok partner to boost digital fan experience

Rabah Assaf, Managing Director - MENA, Influencer on the impact of creators in destination marketing

Harnessing the power of creators: a new era in regional marketing

Chipsawich Campaign

Chipsy Egypt creates ‘social media phenomenon’ with crunchy ‘Chipsawich’

X Twitter ad spend

Marketers leave ‘Twitter’ in the corner as X ad spends plummet

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Page 2 of 29

THE WORK

E& Neo Home Plus

e&, Big Kahuna FIlms and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of Dubai’s stellar sports season integrated campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

Nov 20, 2024

Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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