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Campaign Market Minds CMO Round Table Building the Future of Sports Marketing Publicis Sport

Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger

From left, Khalid Naffa, President of the JTF, and Lutfi Shahin, MD of Equiti Jordan, at the partnership signing ceremony

Equiti Jordan becomes official partner of Jordan Tennis Federation through 2029

Riyadh Season Roblox

1 million Robux up for grabs as Saudi’s Riyadh Season enters Roblox

beIN extends Australian Open rights in MENA

Be Galileo calculates tennis with KKDD Film Production

Leander Paes headlines Old El Paso #messfreechallenge for Asia & Middle East

THE WORK

Porsche Cayenne The Black Mambas 1

Porsche MEA, The Romans honour, support The Black Mambas and rhino conservation

L'Oréal Paris used immersive experiences to launch their new product reflecting how Saudi Arabia's consumers are engaging with brands.

Featured Marketing The WorkJun 18, 2026

Why L’Oréal Paris chose experiences over traditional beauty launches in Saudi Arabia

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

Featured Marketing The WorkJun 18, 2026

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

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