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Industry experts share their favourite unskippable ads

Andy Humphreys joins Siegel+Gale as strategy director for ME

$Astha Sirpaul, strategy director, TBWA\RAAD$

Data doodles: Turning numbers into narratives

Turning from a fad into a favourite

Cheil MEA appoints Brenda Kassir as Strategy Director

Industry snapshot: Ali Aboukhreibe, Boopin

Digital Essay: The direct-to-consumer brand revolution by Ross Molloy

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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