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Nurcan Bicakci Arcan, Vice President - Marketing & Communications, CPX on trust in the cyber age

Storytellers to safeguards: Marketer’s role in building trust amid cyber concerns

VML’s Hassanie shares how women are shaping Middle East advertising, driving leadership, creativity, and influence at the highest levels.

Beyond the seat at the table: From presence to influence

Three ways brands can drive Ramadan sales on social media, by Vamp’s Tariq Shalabi

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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