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- Agency of the Year
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- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
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- Special Features
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AOTYME2026
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UAE SMEs are expected to lead Ramadan 2026 online sales growth, driven by demand for local and personalised gifts.

Local SMEs predicted to drive Ramadan 2026 sales

Ahmed Ghazi, Accounts Director at Thabet Agency, a Thabet Investment Company on marketing in Saudi Arabia in 2026

2025 vs 2026: Evaluating marketing and advertising in Saudi Arabia

SarahAI's Abrar Siddiqui talks about how SMEs can affordably implement AI which will boost competitiveness, efficiency and cut costs

How SMEs can practically and affordably implement AI

Mubashir Dimanyat OOH DOOH campaign contest SMEs

Mubashir blurs ‘phygital’ lines to offer Oman SMEs free, premium ad space

Saudi Report 2021: Prosperity and progress, by MBC Media Solutions’ Ziyad Alomair

THE WORK

CALIN Campaign

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkMay 26, 2026

Almarai achieves 15m+ reach, attracts 9m+ visitors with immersive AR experiences on Snap Map

Saudi Arabia adidas Backyard Legends campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkMay 25, 2026

adidas unveils Saudi chapter of ‘Backyard Legends’ ahead of FIFA World Cup 2026

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