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Saleh Aleidan, Founder of Saudi SaaS platform WinnerAd

Creative communication approaches for Gen Z and Gen Alpha

Lhamim Marketing and Media unveils new corporate identity with captivating products and inspiring initiatives

THE WORK

Nike Vomero 18

Nike lights up world’s tallest building to launch ‘tallest’ Vomero 18 shoe

Shareet Studio’s campaign for Boutiqaat used Arabic humour to boost app purchases during Kuwait’s Ya Hala Festival - earning over 1 million organic views.

Digital Featured Marketing The WorkApr 18, 2025

Shareet Studio’s humourus approach for Kuwaiti Ya Hala Festival garnered 1 million views

Foodsphere WithFeeling

Advertising Creative Featured Marketing The WorkApr 18, 2025

WithFeeling reveals immersive sonic identity for Riyadh FoodSphere

McDonald's Exchange

Digital Digital Featured The WorkApr 17, 2025

McDonald’s Qatar makes sharing easier with ‘The Exchange Rate’

Cristiano Ronaldo shooting an ad with Social Clinic

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkApr 17, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Industry Snapshot by Criteo MD Gosia Wajchert: Commerce media platform

Feb 20, 2025

Who brought Cristiano Ronaldo and Georgina Rodríguez’s first collab ad to life?

Apr 17, 2025

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Apr 17, 2025

Esports: The dawn of a new arena

Apr 8, 2025

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