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Retail strategies to survive and thrive amid a recession – by Liquid’s Nyka Miglani

Inflation makes IKEA furniture more affordable

Uncertainty is certain, so where should we invest – by MMPWW’s Ayman Haydar

IPG upgrades full-year outlook despite slowing organic growth

Navigate the storm, don’t just weather it – by Wunderman’s Neil Dawson

Charlotte Mair Fitting Room

The power of nostalgia in recessionary times – by Fitting Room’s Charlotte Mair

E-commerce, evolved, by Magna Santadip Roy

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Global partnerships and marketing innovation with JCDecaux ATA

Dec 19, 2024

KitKat customises OOO emails for those clocking out over the holidays

Dec 17, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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