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The MENA Power List 2024

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Ramzy Abouchacra, President - Media Practice, dentsu MENA

The MENA Power List 2024: Why attention is the currency of today, by denstu MENA’s Ramzy Abouchacra

Dentsu promotes Ramzy Abouchacra to new role

Carat welcomes Alistair Burton as data and tech partnership lead

Carat MENA appoints new integrated client growth lead

Carat partners with Pakistani agency for expansion

Carat bags Hunger Station media account

Abu Dhabi Islamic Bank awards media duties to Carat

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Dec 17, 2024

Global partnerships and marketing innovation with JCDecaux ATA

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Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

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