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The MENA Power List 2024

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Ramzy Abouchacra, President - Media Practice, dentsu MENA

The MENA Power List 2024: Why attention is the currency of today, by denstu MENA’s Ramzy Abouchacra

Dentsu promotes Ramzy Abouchacra to new role

Carat welcomes Alistair Burton as data and tech partnership lead

Carat MENA appoints new integrated client growth lead

Carat partners with Pakistani agency for expansion

Carat bags Hunger Station media account

Abu Dhabi Islamic Bank awards media duties to Carat

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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