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Brenda Kassir, Strategy Director, Cheil MEA

Focus on asking better questions: Everything great starts with curiosity

Nurum’s Ramahi explores explores how neuromarketing is transforming traditional marketing through brain-based insights.

Unlocking sales growth with neuromarketing

Dubai skyline marketing marketers hotels cities

How top marketers stand out in a crowded real estate market

Platinumlist's Cosmin Ivan speaks about how the power of FOMO and emotional triggers can drive faster sales by turning interest into action.

The power of FOMO: Creating urgency to drive sales

A paradigm shift in branding: Introducing the region’s first-ever brand lab

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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