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From left, Andy Brown, Strategic advisor and Chair of CIMM Attention group, Bec Brooks, Head of Operations at Amplified, Alan Azar, Regional Managing Director at Choreograph (WPP) Amine Sadik, Marketing Operations Director at Procter & Gamble Arabic Peninsula & Levant and Chairman of ABG and Mathieu Yarak Head of Data at MMS.

MMS reveals TV attention study findings in partnership with Amplified and ABG

Waseem Khashan to the role of Chief Marketing Officer.

ROSHN Group appoints Waseem Khashan as Chief Marketing Officer

Marketing Society GCC Awards

Marketing Society GCC Awards 2025 winners announced

KSA TAM

Unlocking deeper insights: MBC Media Solutions adopts KSA TAM

Procter & Gamble increases marketing spend by 30 per cent

P&G defies pandemic with 12% jump in annual adspend

P&G commits to 2,021 acts of good in 2021 and inspires millions through lead with love campaign

Omnicom’s Hearts & Science opens in Dubai

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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