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With changes to IDFA and cookies, new opportunities beckon for brands and retailers – by Inmobi’s Andy Powell

Apple spells it out with new ad for app tracking privacy feature

AdColony analyses Apple’s iOS 14 consumer privacy updates

Google shatters hopes of replacing cookies with independent identifiers

Consent, Content, and Collaboration, by DMS’s Fahed Moubarak

TikTok’s #BeSafeBeHappy Campaign highlights the importance of a safe online experience

HUAWEI Mobile Services launches proprietary ad exchange – HUAWEI Ads

WhatsApp’s global head: ‘We know we have to compete for users’ trust’

Strengthening privacy and safety for youth on TikTok

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Page 3 of 4

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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