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Predictions2021: Influencer marketing and social media, by Vamp’s Karl Mapstone #Marcomms360

Predictions2021: Ad fraud, by Dhiraj Gupta, mFilterIt #Marcomms360

Predictions2021: Business growth, Choueiri Group’s Mathieu Yarak #Marcomms360

Predictions2021: Value creation, by IPG Mediabrands’ Shadi Kandil

Predictions2021: E-commerce, by Brand New Galaxy’s Darko Bosiljčić

Predictions2021: Digital marketing, by DViO Digital’s Sowmya Iyer

Predictions2021: PR agencies, by Cicero & Bernay’s Ahmad Itani

THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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