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Predictions 2023: The year ahead for Metaverse – by Publicis’ Ryan Loots and Epsilon’s Paul Wallis

Predictions 2023: The year ahead for influencer marketing – by Vamp’s Zainah Yassin

Predictions 2023: The year ahead for social commerce – by Zbooni’s Ramy Assaf

Predictions 2023: The year ahead for industrial communications – by Krohne’s Jonathan Ashton

Predictions 2023: The year ahead for user experience – by RBBi’s Amol Kadam

Predictions 2023: The year ahead for content tools – by Broomstick’s Fahad Ali

Predictions 2023: The year ahead for branded content – by CNN’s John Malone

Predictions 2023: The year ahead for purpose-driven marketing – by Pizza Hut’s Beverley D’Cruz

Predictions 2023: The year ahead for social media – by LPS’ Aasim Shaikh

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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