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Karim Geadah, Head of Corporate PR at Cameo on metrics when working with pr agencies

The benefits of working within a KPI based system for PR agencies

Zainab Imichi Alhassan, Managing Director, POP Communications discusses the PR convergence-feedback loop.

Role of traditional media in the PR convergence-feedback loop

PRCA MENA partners with The Work Crowd to help PR agencies with talent

PRCA MENA announces digital awards finalists

Jotun Paints Pop Communications

POP Communications wins Jotun Paints

The Romans Dubai Launch Photo

UK-based agency The Romans expands into Dubai

KeenePR hires Hannah Castleton as account manager and wins Hilton F&B account

Predictions2021: PR agencies, by Cicero & Bernay’s Ahmad Itani

THE WORK

Raising Cane's

Raising Cane’s celebrates speed with humour-filled digital shorts

Advertising Commercials Creative Digital Digital Featured Marketing Media The WorkJul 17, 2025

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

enchanteur

Advertising Creative Featured Marketing The WorkJul 16, 2025

Shantelle Nagarajan

Enchanteur enchants with elegance in latest TVC

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 15, 2025

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

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