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Uber ads

Uber partners with Aleph to launch Journey Ads in KSA

In-app purchases go up by 20 per cent in 2024, reveals AppsFlyer

Paul Wright, general manager for Western Europe and MENAT at AppsFlyer marketing

How can mobile marketers enhance campaign measurement?

Ramadan app trends to guide mobile marketing

User-friendly design in the mobile-first world – by AppsFlyer’s Paul Wright

How app brands can maximise success when utilising subscription models – by Appsflyer’s Paul Wright

How can Middle East marketers prepare for a post-IDFA world, by AppsFlyer’s Paul Wright

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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