partnerships Archives - Page 2 of 11 - Campaign Middle East

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Natasha Hatherall-Shawe, Founder and CEO, TishTash Group on stress

Stress is not a badge of honour: Time to burn the legacy agency model?

Recast

Motivate Media Group, Recast partner to expand sports & entertainment content access across the MENA region

Emilie Hill, Strategic Content Lead, JBH PR

JBH PR appoints Emilie Hill as Strategic Content Lead, strengthening content capabilities

Core42

Core42 appoints Sherif Tawfik as Chief Business Officer

Michael Ellis, Senior Commercial Partnerships Manager, M+C Saatchi Sport & Entertainment

Why most gaming partnerships fail to deliver – and how to fix them

Anam Ahmad, Co-Founder and CEO, The Hanging House

Founder Anam Ahmad appointed CEO of The Hanging House

Brand building hasn’t gotten harder; you’re just playing it wrong

Abdulrahman Inayat, Co-founder and Director, W7Worldwide on nation branding and national reputation

National reputation: a gateway to opportunity

Farimah Moeini, Head of Sales Partnerships, Middle East and North Africa (MENA), Pinterest

Pinterest picks Farimah Moeini as first hire in the MENA region

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Page 2 of 11

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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