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Wassim Derbi, the National Head of Marketing and Communications at Hyundai UAE and Genesis UAE, and the author of Retail Marketing Management

Podcast: Hyundai UAE’s Wassim Derbi on the 5 Cs crucial to elevating CX

Daryl Lee, Global CEO of McCann WorldGroup

Podcast: McCann WorldGroup’s Daryl Lee on leaning into brand, creativity and insights

Elie Raad, Content Solutions Director, MMS

Podcast: MMS’ Elie Raad on how brands can resonate better during Ramadan

Alistair Burton, Head of Digital First and Omnichannel Retail, Snap Inc.

Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

Troy Ruhanen, President and Global CEO, Omnicom Advertising Group

Podcast: Omnicom’s Troy Ruhanen on how the Middle East can ‘lead the world’

Brent Koning, EVP and Global Gaming Lead, dentsu

Podcast: dentsu’s Brent Koning on why an integrated gaming strategy is crucial in 2025

Thomas Kolster, Council Member on the International Advertising Association's Sustainability Council, Author of The Hero Trap, and Founder and Creative Director of the Goodvertising Agency discusses purpose and consumers transformation

Podcast: ‘Consumers, not brands, own the brand’ – IAA’s Thomas Kolster

Podcast: Al-Futtaim Automotive’s Katib Belkhodja on building a ‘beta forever’ future

Abu Dhabi Arabic Language Centre ALC Boopin DCT Abu Dhabi Department of Culture and Tourism

Podcast: DCT Abu Dhabi and Boopin on the power of marketing in Arabic

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THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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