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$Hadi Abou Khzam, Managing Director, Nissan United MENA, TBWA\RAAD.$

TBWA\RAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub

Nissan Magnite Infobip

Nissan, Infobip achieves 200% engagement uplift with agentic AI WhatsApp campaign

electriclime event

electriclime° hosts °W13 x Women Leading Stories event in Dubai

Turning indoor sports into a community marketing engine

Mousa Nimer, Account Director, Cicero & Bernay on the future of marketing.

The future of marketing belongs to those who listen

Arabian Automobiles Company AI influencers Alpha Babe and BookToker speak to Campaign Middle East about marketing to Gen Z consumers during the ongoing Nissan KICKS Starter campaign

Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

integrated gaming strategies within marketing

Respawn revolution: Marketers, industry leaders ‘press play’ on gaming strategies

Nissan Kicks Key

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Nissan ‘Keep Asking Why’

Nissan campaign exceeds expectations with 17 million UVs, increased sales

1 2 … 6

Page 1 of 6

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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