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UAE and KSA consumers become more price sensitive

NielsenIQ survey reveals 65 per cent of consumers in UAE buy more brands than pre-COVID

TikTok and Nielsen study reveals the tangible impact of advertising on the platform

Saudi launches TV measurement, by Nielsen’s Sarah Messer

Nielsen announces the appointment of Christine Isshak as senior client partner

Spotify ties Nielsen demos to audience measurement on podcasts

Saudi Report 2021: A bright future, by Nielsen’s Sarah Messer

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

Brands Can Now Get Behind Disney Soundtracks On Anghami

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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