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Procurement pitching pricing

Procurement. Pitching. Pricing: The 3 Ps keeping the industry up at night

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

TBWA\RAAD names Muriel Lechaczynski as Chief Growth Officer

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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