MS&L rebrands as LeoComm in the MENA region

PR agency MS&L has rebranded as LeoComm in the Middle East and North Africa.

The new entity is to align more closely with the agency’s parent group, Leo Burnett, and is basing its operations on a PR consultancy model that “infuses digital, analytics, consumer and market insights into measureable, result oriented communication strategies”. The rebranding only affects the MENA region.

Raja Trad, chief executive officer at Leo Burnett Group, said: “Our decade long legacy today serves as a solid foundation for LeoComm’s next phase of growth. Given our new identity and repositioned orientation, our endeavour is to bring an integrated, structured approach and result-focused ’thinking’ to our clients’ businesses. LeoComm will add its inherent strength to Leo Burnett’s global network and regional expertise to deliver value to a diverse base of clients. We are mindful of the ever changing market dynamics and the growing needs of our clients’ businesses and this move aims at putting us in the right position to seamlessly integrating client communication strategies in these ever changing times.”

Ajit Ramaswami, managing director at LeoComm, added: “We have grown from strength-to-strength over the last five years or so; expanding our portfolio of clients and building solid experience in new areas of expertise. Today, we service some of the biggest names across a number of industries, building a rich repository of experience and know how in areas of technology, telecommunication, consumer and corporate PR. We aim to expand these practice areas by identifying and creating more growth opportunities.”

LeoComm, which is part of the Publicis network, will have hubs across the MENA region, with full service offices in Saudi Arabia, Jordan, Lebanon and Egypt.