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We need to stop talking about the ‘target audience’

MSL Group to represent Bacha Coffee in the region

MacLean Brodie appointed as new CEO of MSL Middle East

Ajit Ramaswami leaves role in the Middle East for Asia-Pacific

MSL produces films Behind Every Hero for Pampers Arabia

Inaugural MSL Access event, #TourismTomorrow, gathers perspectives and trends from across industry

MS&L rebrands as LeoComm in the MENA region

McDonald’s reviews public relations brief

THE WORK

Al Habtoor Motors Mitsubishi Outlander

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

Starbucks Taste the Season

Advertising Creative Digital Featured Marketing Social Media The WorkDec 19, 2024

Starbucks campaign celebrates start of holiday season and outdoor fun

Pizza Hut Lays

Advertising Creative Digital Featured Marketing Social Media The WorkDec 18, 2024

Pizza Hut, Lay’s partner with Publicis for ‘Crunching Great’ campaign

mangrove restoration

Digital Featured Marketing The WorkDec 17, 2024

Shop to Save: Unilever’s sustainability campaign

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