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We need to stop talking about the ‘target audience’

MSL Group to represent Bacha Coffee in the region

MacLean Brodie appointed as new CEO of MSL Middle East

Ajit Ramaswami leaves role in the Middle East for Asia-Pacific

MSL produces films Behind Every Hero for Pampers Arabia

Inaugural MSL Access event, #TourismTomorrow, gathers perspectives and trends from across industry

MS&L rebrands as LeoComm in the MENA region

McDonald’s reviews public relations brief

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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