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Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024

Athar Festival 2024: A Celebration of Saudi Arabia’s Creative Transformation

Reiner Erlings

Reiner Erlings joins Amp as Managing Director

GVGL Marketing X Facta

GVGL Marketing partners with Xfacta ‘to build brands and drive business success’

Futuretech Media Outfit7, Talking Tom & Friends gaming MENA Africa families audience

New partnership lets brands ‘talk’ to MENA families through Talking Tom & Friends

Mediaplus Serviceplan Group Bosch Media team

Mediaplus wins Bosch media account for key Middle East markets

The MENA Power List 2024: Need of the hour – cracking the Gen Z code, by Horizon FCB’s Reham Mufleh

Navigating the tightrope: balancing timelines, budgets and creativity

Digital trust: Personalisation, privacy and sustainability

Regional resonance: content that hits closer to home

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Page 1 of 36

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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