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StarzMedia & Media Mix's Paul Abouchacra on the OOH formats and innovations drawing the most advertiser interest across MENA.

Industry Snapshot: What’s driving OOH demand

Edmond Bouez, Chief Revenue Officer, Rotana Signs.

Rotana Signs breaks through a cluttered advertising space

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

OOH Industry Snapshot: Media Mix’s Paul Abouchacra

Media Mix captures new eyeballs with Starzmedia

Industry snapshot: Nezar Nagro, president, RMS

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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