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UM MENAT appoints Toseef Butt as regional director

Mastering the Loyalty Game, by Aqilliz’s Gowthaman Ragothaman

Martech company WebEngage expands into MEA region

Ampersand partners with Nextatlas in MENA

A year of promise: DMS’s Imad Sarrouf reveals his top six ad tech predictions for 2021

Customer experience in the age of change, by Merkle’s Victor Madueno

Abu Dhabi-based marketing company Multiply acquires stake in US digital advertising firm Yieldmo

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Page 3 of 3

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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