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UM MENAT appoints Toseef Butt as regional director

Mastering the Loyalty Game, by Aqilliz’s Gowthaman Ragothaman

Martech company WebEngage expands into MEA region

Ampersand partners with Nextatlas in MENA

A year of promise: DMS’s Imad Sarrouf reveals his top six ad tech predictions for 2021

Customer experience in the age of change, by Merkle’s Victor Madueno

Abu Dhabi-based marketing company Multiply acquires stake in US digital advertising firm Yieldmo

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Page 3 of 3

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Squatwolf kicks off Dubai store with squat challenges and activations

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