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Saudi Industry Snapshot: Rabih Sabsabi, Spiro

PivotRoots acquires DeepFlux

UM MENAT appoints Toseef Butt as regional director

Mastering the Loyalty Game, by Aqilliz’s Gowthaman Ragothaman

Martech company WebEngage expands into MEA region

Ampersand partners with Nextatlas in MENA

A year of promise: DMS’s Imad Sarrouf reveals his top six ad tech predictions for 2021

Customer experience in the age of change, by Merkle’s Victor Madueno

Abu Dhabi-based marketing company Multiply acquires stake in US digital advertising firm Yieldmo

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Page 3 of 3

THE WORK

e& explores hyper-personalisation in airport advertising

Binance Ramadan

Advertising Creative Featured The WorkMar 28, 2025

Shantelle Nagarajan

Binance brings crypto to the backgammon board this Ramadan

Nissan Kicks Key

Creative Featured Marketing The WorkMar 28, 2025

Shantelle Nagarajan

Nissan releases Kicks Key sneaker tag with Digitas Dubai

Fortnite

Advertising Creative Digital Featured Marketing Media The WorkMar 28, 2025

Jameel Motorsport disrupts Fortnite ecosystem to demonstrate cost of deforestation

Advertising Creative Featured The WorkMar 27, 2025

Shantelle Nagarajan

Media City Qatar’s WSJ print campaign delivers four in five ad recall

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