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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
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AOTYME2026
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Contributing their expertise to the GMedia and Oxford Business Group report are: Top row, from left, HE Salman bin Yousef Al-Dossary, Saudi Arabia's Minister of Media and Chairman of the Board of Directors, Gmedia; HRH Princess Lamia bint Majed Al Saud, Secretary General of Alwaleed Philanthropies; Mohammed Al Khereiji, Chairman, Al Arabia, and Chairman, SMC Group; Elda Choucair, CEO, Omnicom Media Group MENA; Bottom row, from left, Abdulrahman Abumalih, CEO, Thmanyah; Mike Sneesby, CEO, MBC Group; Ibraheem Altamimi, CEO, POWR; and Rawan Al Butairi, CEO, Saudi E-Sports Federation.

Saudi’s GMedia, Oxford Business Group report reveals pulse of KSA media sector

trust to

The year ahead: What marketing leaders need to know in 2026

Firas Tirhi, Founder and Managing Director, ICON MarCom Group

ICON MarCom Group Founder Firas Tirhi on meaningful innovation and sustainable growth

Tryano

Tryano curates classy, community-first, cultural-focused Ramadan campaign

Pizza as

Domino’s Pizza picks Crowd as social media agency in UAE, Bahrain and Qatar

KFC Korean BBQ

KFC ft. Wonho Chung owns the Korean BBQ flavour trend with iconic Twister

Even as large agency networks and these platform behemoths face off, there will be a further rebalancing of power, says Sunil John.

The year ahead for integrated communications

Why brand integrity remains critical in an AI-empowered world

QComms, a PR and Digital Agency has launched its new Market Research Facility in its Dubai headquarters in Jumeirah Lakes Towers (JLT).

QComms opens market research facility in UAE

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Page 24 of 170

THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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