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Something’s Twitching, by Socialize’s Peter Mazloumian

It’s Groundhog Day in the ad tech world, by MMPWW’s Ayman Haydar

AppsFlyer committed to empowering Middle East marketers with attribution and measurement solutions

Gearing up for Black Friday, by Criteo’s Abdelrahman Alfarra and Samer Saad

‘Brand Gardens’ – Is this the future of Programmatic? by Adform’s Pawan Setpal

Anavizio to bring Pulsar’s audience intelligence capabilities to the Middle East

Facing the challenges, embracing change – by Nathalie Garino

Transforming MENA brands through effective advertising

What’s your marketing response to COVID-19? By Liwa.

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Page 7 of 8

THE WORK

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

Digital Digital Featured The WorkFeb 10, 2025

Toyota reclaims lost traffic through creative SEO

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