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Luca Allam, Founder and Host of Luca’s Insight Track, makes the case for why podcasts should be included in the media mix.

The misunderstood media

Ramadan market insights and trends to watch for in 2024

Mawdoo3 group appoints Luca Allam as Co-founder and Deputy CEO

OMG stages first KSA conference

The MENA Power List 2021: Same, same but different, by PHD’s Luca Allam

PHD retains DWTC as Huawei expands media brief to Lebanon

Power Essays 2017: Not a battle but a partnership – by Luca Allam, managing director, PHD UAE

Digital Essays 2014: Life as we don’t know it yet

THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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