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CLAN's Wael Jaber shares how true impact is in the interplay between intention and surprise in branded experiences.

What the butterfly effect tells us about branded experiences

Saudi Arabia Ipsos esports gaming PLG Power League Gaming trends

Top trends: How Saudi gamers consume content and engage with esports

Creative Cloud Production Services joins forces with Unlmtd Collective

Usman Saleemi, Partner and ECD, Sweetwater MEA, compares live experiences to out-of-home advertising.

‘Experiences are the new OOH’

Katch International

Katch International secures slew of client wins, events in H2 2024

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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