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Initiative MENAT IKEA Alsulaiman

Initiative MENAT retains IKEA Alsulaiman account for Saudi Arabia and Bahrain

Marketing Game Changers 2025 Jury

Marketing Game Changers Awards 2025: Full jury line-up announced

Initiative names Sanita Sandhu as Chief Strategy and Growth Officer

Magna Global took home the Performance Marketing Agency of the Year award, presented by awards sponsor Gosia Wajchert, Managing Director – MEA at Criteo.

AOTY Snapshot: Magna Global on winning Performance Marketing Agency of the Year

Top 20 Movers and Shakers

The Annual: Top 20 Movers and Shakers of 2024

Lara Arbid, CEO, Initiative and Magna MENA

Women in advertising: Break the status quo

Campaign Middle East August Women in Advertising Reflecting on Equity PR Events Experiential Guide 2024

Women in advertising reflect on equity in latest Campaign Middle East issue

Dubai

Experts call for collective effort to make Dubai No. 1 hub for marketing

Gerety Awards reveals Middle East jury line-up

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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The Next Power Play? Women’s Sport.

Nov 28, 2025

Smarter websites, stronger search: The next era of website management and SEO

Nov 18, 2025

Realize sees strong adoption from brands, delivering up to 30% stronger performance

Dec 1, 2025

Emirates NBD expands anti-fraud efforts with innovative awareness campaigns

Dec 4, 2025

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