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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
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- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
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AOTYME2026
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Mythreyi Chari, MENA Head of Solutions, Merkle on trust

Charting a course: trust is the new destination

Waqas Mohammed Amin, Director of Creative Services

Creative leadership in the age of AI

Manisha Bhatia, Head of Strategy and Planning (KSA), Impact BBDO on empathy at Athar Festival and following people

The echo of empathy: Reflections after Athar Festival 2025

The Subtle Art of Human Insight

The subtle art of human insight

The human spark: Why we will always be inspired by each other

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office, presented Tahaab Rais from Publicis Groupe MENAT with the Strategy Leader of the Year award.

AOTY Snapshot: Tahaab Rais on the Strategy Leader of the Year award

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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