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Unilever splits media account across six rival agencies in global review

IPG upgrades full-year outlook despite slowing organic growth

FCB Global CEO Carter Murray departs; North America CEO Tyler Turnbull takes his role

Current Global launches in MENAT region as new communications offering

Philips puts $300 million global integrated account up for bid

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

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Nov 13, 2024

Key insights on YouTube advertising from industry leaders

Nov 4, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

Nov 11, 2024

The latest in UAE’s AI wave: Nukta an AI-enabled digital content platform

Nov 6, 2024

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