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Ghassan Kassabji, CEO, Impact BBDO Group on Athar Festival 2024

Strategic power of creativity – Getting the C-Suite on board

Interbrand appoints Claudine Tass as Client Director

New global brands report shows slowdown in growth

Intersectionality and the path to progress – by Interbrand’s Anna Johannes

Trends that will drive brand experiences in the Middle East

Brand Travel, by Interbrand’s Nancy Villanueva

Interbrand wins at the Transform Awards MEA 2020

Apple stays world’s ‘most valuable brand’ in Interbrand ranking

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

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Do consumers trust brands’ purpose-driven goals?

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UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners

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Dubai Lynx – A year-round platform for progress

Oct 14, 2024

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