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HUMAIN CEO Tareq Amin at FII9 in Riyadh, Saudi Arabia

HUMAIN unveils HUMAIN ONE: A next-gen agentic AI operating system at FII in Riyadh

SMC MMS

SMC Media, MMS reveal intent to merge

Search advertising report: How are people picking their path to purchase?

Nicolas Chammaa, General Manager, Fujairah Rotana Resort & Spa on sustainability in marketing

Redefining impact with authentic sustainability marketing strategies

Steve Plimsoll, Chief Strategy Officer and Acting Chief Marketing Officer, HUMAIN on AI in Saudi Arabia

PIF-backed HUMAIN’s Acting CMO on Saudi Arabia as a global AI powerhouse

Rajesh Verma, General Manager, Middle East, Epsilon on retail media

Understanding the granularity of retail media for effective outcomes

Volvo releases its first AI-generated film to ‘Come Back Stronger’ in Saudi Arabia

How are consumers aged 13-49 viewing videos in Saudi Arabia?

Digital Essays 2014: Influencing a user’s digital journey

THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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