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LinkedIn’s LMS lead: With 81 per cent of ads failing to drive recall, what should marketers do?

luxury

Less than 15 per cent of local luxury buyers feel represented in ads

Billboards

The journey of 7 billboards – From ordinary signs to unforgettable stories

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

In a world run by algorithms, do we still influence anything?

From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.

Publicis Groupe set to acquire influencer marketing platform Influential

Using your influence: Maximise your Influencer Marketing ROI, by Heriot-Watt University’s Dr. Paul Hopkinson

THE WORK

E& Neo Home Plus

e&, Big Kahuna Films and Saatchi & Saatchi unveil AI-crafted campaign

Advertising Creative Digital Editors' Picks Featured Marketing Social Media Special Feature The WorkDec 20, 2024

Behind-the-scenes of the stellar Dubai Sports Season integrated campaign

TallyPrime campaign

Advertising Creative Digital Featured Marketing The WorkDec 20, 2024

Tally Solutions, Great Mountain Picturehouse create ‘Perfectly Simple’ campaign

Al Habtoor Motors Mitsubishi Outlander

Advertising Creative Digital Editors' Picks Featured Marketing Social Media The WorkDec 20, 2024

Mitsubishi Outlander turns into storyteller narrating ‘poetry in motion’ for Eid Al Etihad

Creative Featured The Work Video Video & AudioDec 19, 2024

Riyadh Season drops ‘Obsession’ trailer for Usyk vs Fury rematch

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Podcast: Building a ‘beta forever’ future with AI without ‘boiling the ocean’

Dec 23, 2024

DMS and Audiomob event amplifies the benefits of In-Game Audio Advertising

Mar 4, 2024

Global football and media firm Footballco opens regional HQ in Riyadh

Dec 10, 2024

Navigating the future of digital advertising with conversion APIs

Jun 25, 2024

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