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With 81 per cent of ads failing to drive recall, what should marketers do?

luxury

Less than 15 per cent of local luxury buyers feel represented in ads

Billboards

The journey of 7 billboards – From ordinary signs to unforgettable stories

Jonathan Ashton, Head of Marketing and Communications, KROHNE Middle East and Africa

In a world run by algorithms, do we still influence anything?

From left, Influential CEO Ryan Detert and Publicis Groupe CEO Arthur Sadoun.

Publicis Groupe set to acquire influencer marketing platform Influential

Using your influence: Maximise your Influencer Marketing ROI, by Heriot-Watt University’s Dr. Paul Hopkinson

THE WORK

A look into Dyson’s ‘Firsts’

Creative Featured The Work Video Video & AudioNov 18, 2024

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

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