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festival marketing

The art of storytelling in festival marketing

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Mohammed Tayem, Founder and CEO, Entourage

Entourage wins Aramco stadium branding and communications pitch

Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe Middle East and Turkey

Publicis Groupe’s Tahaab Rais reveals ‘a hidden strength’

AOTY Snapshot: BUREAU BÉATRICE on winning Brand Experience Agency of the Year

Inclusive Pizza Hut Americana Restaurants speech and hearing impairments store staff disabilities specially abled

Pizza Hut ‘Opportunity4All’ sees specially abled run restaurants in Saudi Arabia

adidas

Adidas collabs with Saudi influencers to champion female empowerment

Melis Ertem, CEO of MMA MEA on influencers and trust

Fostering inclusion: A path forward for women in leadership

Cityscape Global

Create wins social media strategy contract for Cityscape Global 2024

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THE WORK

Heinz Ketchup

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

Indian Motorcycle

Advertising Creative Featured Marketing The WorkNov 28, 2025

Shantelle Nagarajan

Indian Motorcycle KSA, Al Jazirah Vehicles teach bikers a new language for prostate cancer awareness

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