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Vanessa Ho Nikolovski, Head of the PR Jury at the 2025 Dubai Lynx Awards.

Dubai Lynx PR Jury President on what she’s looking for in a standout submission

Yango Ads Landmark Reach

Yango Ads, Landmark Retail partner to empower advertisers and MENA shoppers

Making A Life & Lovin' It McDonald's Eid A Etihad campaign employees stories UAE success

McDonald’s UAE Eid Al Etihad campaign spotlights success in a ‘land of opportunity’

Project Agora introduces new native Carousel Ads

Attention research

Arabic attention research challenges conventional wisdom on ad measurement

Snap OMG Youmna Borghol Chris Solomi

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

Taqeef 24 for 2024 campaign

Taqeef details impact of ’24 for 2024′ multi-channel campaign

Future of AI in PR: A ‘powerful ally’ that can help humanity win

BYD sponsored the UEFA Euro 2024 tournament

Scoring the MENA impact of BYD’s UEFA Euro 2024 campaign

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THE WORK

$TBWA\Raad The Unlicensed Protest campaign$

The Unlicensed Protest: license plates in Lebanon turn into a campaign for reform

Rexona ‿and us SAFF Saudi Women's National Footbal Team We're Coming campaign

Advertising Creative Digital Featured Marketing Media The WorkJan 31, 2025

Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team

Creative Digital Digital Featured Social The WorkJan 29, 2025

HungerStation turns food posts into a menu through ‘Social Feed’

$KFC Bribe Bucket Call of Duty TBWA\Raad Proximity Chat$

Advertising Creative Digital Editors' Picks Featured Marketing Media Social Media The WorkJan 29, 2025

Call of Duty gamers use KFC ‘Bribe Bucket’ to barter for mercy

Advertising Creative Digital Featured Marketing Media Social Media The WorkJan 27, 2025

adidas says ‘You Got This’ to those who need to hear it in 2025

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Medialinks to highlight MENA’s mobile app growth strategies at Affiliate World Dubai 2025

Jan 27, 2025

‘OOH is changing, and so are we’: Talon MENA’s Chadi Farhat

Dec 4, 2024

Carlsberg taps M&C Saatchi Middle East for strategic and creative services

Nov 27, 2024

Do consumers trust brands’ purpose-driven goals?

Nov 20, 2024

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