The luxury industry has evolved from being just a glamorous lifestyle, and has evolved into deeper experiences in which culture, localisation and intimate offerings are a make or break for brands. In light of this, Harrods is extending their partnership with Fashion Trust Arabia (FTA) in which MENA designers will be platformed through in-store displays with activations that will support customer journeys.
“At Harrods, we view our buying strategy not merely as product curation but as cultural storytelling. Our continued collaboration with Fashion Trust Arabia stems from a shared belief in the power of emerging talent to redefine global luxury,” says Simon Longland, Director of Buying
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