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Personal brand voice: “It’s time your brand speaks human”

Ethical marketing: meeting expectations of a conscious consumer base

Kris Fade, Founder of Fade Fit and presenter on Virgin Radio

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Khaleej Times KT Plus

Khaleej Times’ KT Plus launches with series of new original shows

The MENA Power List 2024: Need of the hour – cracking the Gen Z code, by Horizon FCB’s Reham Mufleh

generation shoppers consumers brands

From Boomers to ‘Zoomers’: how generations like talking to brands

Saleh Aleidan, Founder of Saudi SaaS platform WinnerAd

Creative communication approaches for Gen Z and Gen Alpha

“Social media isn’t just a platform for Gen Z; it’s their ecosystem.”

Kudu VML instant gratification advertising

Kudu sees app downloads surge with VML’s “instant-reward” ad

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THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Squatwolf kicks off Dubai store with squat challenges and activations

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