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Strategy& report: Metaverse projected to contribute $15bn annually to GCC economies by 2030

TMC launches DOOH operations in the UAE

MEPRA reveals shortlist

Motivate Val Morgan launches its 2023 Sizzle Reel

Interesting Times expands to Saudi Arabia

Saudi Focus: Brand vs storytelling – by Mediavantage’s Manoj Khimji

The first World Cup for a passionate footballing region – by Imagination’s Christophe Castagnera

E-commerce 2022: To each their own – by Samsung’s Shafi Alam

The handbook of Arabic copywriting – Part 1 – by Impact’s Rani Amayri

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Page 5 of 17

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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Squatwolf kicks off Dubai store with squat challenges and activations

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