Visit Qatar launches ‘Hayyakum Qatar’ destination campaign

Visit Qatar has launched a new destination campaign called ‘Hayyakum Qatar.’

The campaign showcases Qatar’s diverse attractions and invites GCC nationals and residents to experience Qatar this winter season.

It highlights four main angles, each of which is reflected by images of specific destinations or events.

The campaign humorously tracks a family visiting from the region as they explore what Qatar has to offer and celebrates the experience with the messages: ‘Here’s to Your Joy, Here’s to Your Gatherings, Here’s to Your Laughter, and Here’s to Your Excitement.’

The video depicts the close bond between GCC countries and the warm hospitality that Qatar extends to its neighbours.

Abdulaziz Ali Al-Mawlawi, Chief Marketing and Promotion Officer at Qatar Tourism said: “We are thrilled to reveal this special campaign to everyone across the GCC.

“Qatar demonstrated its hospitality to millions of visitors last year and we are proud to continue welcoming even greater numbers this year from the region and beyond.

“Our eased travel policies, which include no visa requirements for GCC nationals and simplified processes through the Hayya application, mean that visitors can seamlessly travel to Qatar while choosing to arrive through land, sea or air.

“Our ‘Hayyakum Qatar’ campaign highlights the exciting experiences we have for visitors and the family-friendly fun that guests can enjoy during our beautiful winter season.”

Here’s to Your Joy

Visitors can head to Qatar for a spot of retail therapy. The country’s retail venues, such as the Parisienne-inspired mall, Place Vendôme, Al Hazm Mall, and the famed 21 high street in Katara Cultural Village.

As part of Qatar’s retail offering, visitors can look forward to Shop Qatar – the country’s shopping festival which is set to make a return this winter season.

The festival sees the country’s most popular malls participating in a range of events including fashion shows, makeup masterclasses and other forms of entertainment.

Here’s to Your Gatherings

From budget street eats to restaurants by Michelin-starred chefs, Qatar’s food scene is wide-ranging.

The campaign highlights the joy of gathering over a shared meal at one of the many restaurants available in the county.

 The upcoming winter season will see the Qatar International Food Festival’s (QIFF) 13th edition, and bring to audiences live entertainment, cooking masterclasses and a chance to meet top chefs.

Here’s to Your Laughter

Qatar celebrates fun with Lusail Winter Wonderland and Meryal Water Park.

Lusail Winter Wonderland boasts over 50 rides and attractions, culinary options, and live entertainment.

Meryal Water Park is home to the 85-meter high ‘icon tower’ and offers visitors a selection of attractions including a total of 36 waterslides.

Here’s to Your Excitement

This winter, Qatar promises a line-up of live performances, concerts, and comedy shows, creating the festive atmosphere.

There will also be a number of events including 5th edition the Qatar Hot Air Balloon Festival and maritime experiences at Hamad Port.