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From left, Tanya Dernaika, Managing Director of Strategy Creative at Fraser; Account Director, Mia Moussa; and Managing Director Pablo Maldonado

Tanya Dernaika, Mia Moussa, Pablo Maldonado to lead Fraser creative agency in Dubai

Ferrari takes to the road to celebrate new film

Bang & Olufsen and Ferrari explain what makes an ideal brand collaboration

Ferrari roars into life with Abu Dhabi TVC partnership

Surely brands don’t want to be associated with repression?

THE WORK

STC shifts narrative around the Saudi lost generation

Featured Media The Work VideoNov 15, 2024

Nissan Patrol campaign makes a callback to its heritage

Advertising Creative Featured Marketing The WorkNov 13, 2024

Shantelle Nagarajan

‘Zero-cost’ campaign boosts tourism to Comoros

Advertising Featured News The WorkNov 11, 2024

Shantelle Nagarajan

Bayut showcases real estate agents with TruBroker campaign

Digital Digital Featured The WorkNov 11, 2024

Squatwolf kicks off Dubai store with squat challenges and activations

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