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From left, Tanya Dernaika, Managing Director of Strategy Creative at Fraser; Account Director, Mia Moussa; and Managing Director Pablo Maldonado

Tanya Dernaika, Mia Moussa, Pablo Maldonado to lead Fraser creative agency in Dubai

Ferrari takes to the road to celebrate new film

Bang & Olufsen and Ferrari explain what makes an ideal brand collaboration

Ferrari roars into life with Abu Dhabi TVC partnership

Surely brands don’t want to be associated with repression?

THE WORK

Aroya cruise ship sonic branding MassiveMusic

MassiveMusic sets sail in Saudi Arabia with sonic identity for AROYA Cruises

Digital Featured The WorkJan 17, 2025

HungerStation uses AI to shield riders from the desert heat

Creative Featured The WorkJan 16, 2025

Shantelle Nagarajan

Virgin Mobile KSA switches it up in latest campaign

easypaisa Impact BBDO Pakistan insurance billboards workers labourers campaign

Advertising Creative Digital Featured Marketing Social Media The WorkJan 16, 2025

‘Acts, not ads’: Easypaisa, Impact BBDO OOH campaign insures billboard workers

HSBC Middle East scam

Advertising Creative Digital Featured Marketing The WorkJan 16, 2025

HSBC reveals fraudsters’ manipulative tactics in Scam Encounters campaign

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